When designing ad creatives for Facebook, it’s essential to adhere to specific size guidelines for optimal performance across various platforms. Ads can appear on desktop, mobile, and even within Stories, so it's critical to tailor your designs accordingly. Below is an overview of key dimensions you should consider:

  • Feed Ads – Standard image size for Feed ads is 1200 x 628 px.
  • Stories Ads – Recommended size is 1080 x 1920 px for full-screen ads.
  • Carousel Ads – Use 1080 x 1080 px for square images in carousel format.

These dimensions help ensure that your ads display correctly and avoid issues like cropping or pixelation. Here’s a quick reference table for a broader perspective:

Ad Type Recommended Dimensions
Feed 1200 x 628 px
Stories 1080 x 1920 px
Carousel 1080 x 1080 px

Note: Ensure that your image files are in .jpg or .png format for optimal loading speed and compatibility.