The previous version of Facebook Ads Manager offered advertisers a range of tools for campaign creation, management, and optimization. Although it has been replaced by a more modern interface, many users still recall the essential functionalities it provided for managing ads.

Key features included:

  • Detailed audience targeting options
  • Campaign budget optimization tools
  • Comprehensive reporting features
  • Access to A/B testing for ad creatives

One of the main elements that set the old interface apart was its:

Flexible campaign structure that allowed marketers to make quick adjustments to ad sets and monitor performance with ease.

The user interface, while not as sleek as the current version, featured a dashboard with:

Section Details
Campaign Overview Displays all active and inactive campaigns with essential performance metrics
Ad Sets Grouped ads based on targeting, budget, and schedule
Ads Detailed view of individual advertisements within each ad set

Setting Up Your First Campaign in the Old Facebook Ads Manager

When creating your first campaign in the Old Facebook Ads Manager, the process is relatively straightforward, but there are several steps you need to follow to ensure it’s done correctly. The layout is user-friendly, though slightly different from the newer version of the platform. In the previous Ads Manager interface, you would start by selecting a marketing objective and then move through a series of customization steps such as defining your audience, budget, and schedule.

Here’s a detailed breakdown of how to set up your first campaign. Following these steps will help you navigate the older Ads Manager interface effectively and create a campaign tailored to your specific goals.

Steps to Set Up Your First Campaign

  • Step 1: Choose Your Campaign Objective
  • Step 2: Define Your Audience
  • Step 3: Set Your Budget and Schedule
  • Step 4: Create Your Ad Creative
  • Step 5: Launch the Campaign

Campaign Objective Selection

Choosing the right objective is essential for the success of your campaign. In the older version of Facebook Ads Manager, objectives were categorized into three groups: Awareness, Consideration, and Conversion. This selection will define how Facebook optimizes your ad delivery. Here’s a breakdown of the most common objectives:

Objective Purpose
Brand Awareness Increase recognition of your brand.
Lead Generation Collect information from potential customers.
Conversions Drive specific actions on your website, such as purchases or sign-ups.

Important: Always align your objective with the specific goal of your campaign. For example, if you’re trying to increase website traffic, choose the “Traffic” objective.

Setting Budget and Schedule

In the old Ads Manager interface, you have two main options for budget: daily or lifetime budget. A daily budget sets the maximum you’re willing to spend per day, while a lifetime budget determines the total spend over the life of the campaign. Additionally, you can set your campaign’s start and end dates or let it run indefinitely.

Tip: It’s often better to start with a daily budget to control your spend more effectively, especially when testing new ad creatives or targeting options.

Why You Should Stick with the Classic Facebook Ads Manager

The transition to the new Facebook Ads Manager may seem appealing due to its fresh interface, but there are several compelling reasons to continue using the old version. For experienced advertisers, the classic Ads Manager offers a more familiar and streamlined approach. Here are a few factors that make it worth sticking to the old version for now.

One of the main advantages of using the old Facebook Ads Manager is the ability to maintain control over your campaigns with less complexity. While the new version is designed to be more intuitive, it lacks the depth and customization that many professionals rely on in the classic interface. Let’s explore some key reasons why the old version may still be the better choice.

1. Familiar User Interface

  • Consistent workflow: The classic Ads Manager maintains a stable environment where you can easily manage campaigns without learning a completely new system.
  • Fewer distractions: The older version focuses on essential metrics, making it easier to monitor performance without unnecessary visual clutter.
  • Customizable reports: You have more control over what metrics are shown, allowing for tailored insights that fit your advertising needs.

2. Enhanced Reporting Features

The reporting options in the classic Ads Manager provide advanced features that are not as customizable in the new version. If detailed analysis and granular reporting are important to your strategy, the old interface will be more beneficial.

"The classic version’s reporting tools allow you to set up complex filters and export data with greater flexibility."

3. Greater Flexibility in Campaign Setup

  1. Custom audience management: The classic Ads Manager gives you more detailed controls over custom and lookalike audiences.
  2. Advanced targeting options: You can access more granular targeting settings for specific demographics, interests, and behaviors.
  3. Campaign structure: The hierarchy of campaigns, ad sets, and ads in the old Ads Manager is more intuitive for some users, making it easier to track and adjust.

Key Comparison

Feature Classic Ads Manager New Ads Manager
Customization High Limited
Reporting Flexibility Advanced filters, custom exports Basic reports only
User Interface Familiar, streamlined Modern but can be overwhelming