Reaching potential customers through Facebook demands more than posting casually. Local brands can benefit from a structured content approach and smart targeting techniques to maximize engagement and drive conversions.

  • Content Buckets: Rotate between educational posts, behind-the-scenes content, customer stories, and promotional offers.
  • Audience Segmentation: Use Facebook's custom audiences to tailor messages to specific customer types–new leads, existing buyers, and lapsed followers.
  • Post Timing Strategy: Analyze insights to determine when your audience is most active and schedule posts accordingly.

Small businesses that publish 3–5 posts per week with strategic content types often see a 2x increase in user interaction rates.

Paid advertising offers granular control over outreach. With limited budgets, it's crucial to prioritize ad formats and optimize spending.

  1. Boosted Posts: Ideal for increasing visibility of high-performing organic content.
  2. Click-to-Message Ads: Encourage direct interaction with potential customers via Messenger.
  3. Lead Ads: Capture contact info without users leaving the platform.
Ad Type Best Use Case Average Cost per Result
Boosted Post Increase reach for existing followers $0.10–$0.30
Lead Generation Collect emails for newsletters or offers $0.50–$2.00
Click-to-Message Drive conversations with potential clients $0.20–$1.00

Businesses using Click-to-Message ads report up to 60% higher conversion rates compared to traditional landing page campaigns.