Setting up a tracking pixel in Facebook Ads Manager is a critical step for optimizing your ad campaigns. The Facebook Pixel allows you to track user activity on your website and measure the effectiveness of your ads. Below is a step-by-step guide to help you install the pixel quickly and correctly.

Step-by-step instructions to install the Pixel:

  1. Log into your Facebook Ads Manager account.
  2. Navigate to the "Events Manager" section in the menu.
  3. Select the "Pixels" option under the "Data Sources" tab.
  4. Click the "Add" button to create a new pixel.
  5. Give your pixel a name and click "Continue" to proceed.

Important Information:

Ensure that you have the necessary permissions to set up the pixel within the Ads Manager account.

After creating the pixel, you will need to install it on your website. Here are two common installation methods:

  • Manual Installation: Copy the pixel code and paste it into the header section of your website's HTML.
  • Using a Partner Integration: Choose from available partners (like Shopify, WordPress, etc.) and follow the integration prompts to install the pixel.

Once the pixel is installed, test it to ensure it's working correctly.

Step Action
1 Go to your website and open the Facebook Pixel Helper extension in Chrome.
2 Check the status of the pixel. If it's active, the pixel installation was successful.