The dataset under review captures detailed metrics from a series of promotional efforts conducted on a major social networking platform. It includes records of user interactions, spending behavior, and campaign-specific attributes. This information serves as a foundation for evaluating the effectiveness of digital marketing strategies.

Key insight: The data provides granular details such as link clicks, conversion rates, and demographics, enabling precise targeting optimization.

  • User demographics (age, gender)
  • Engagement indicators (clicks, impressions)
  • Budget allocation and actual spending

To better understand campaign impact, the following core variables are monitored:

  1. Impressions: The number of times an ad is displayed to users.
  2. Clicks: Total number of user interactions through clicks.
  3. Amount Spent: Actual cost incurred for displaying the ads.
Metric Description Data Type
Impressions View count of ad placement Integer
Clicks Number of user click-throughs Integer
Spend Monetary cost in USD Float