To start advertising on Facebook, you need to set up a Facebook Ads Manager account. This tool helps you create, manage, and analyze your ad campaigns. Here’s a step-by-step guide to help you get started:

  1. Access Facebook Business Manager – You need to log into your Facebook Business Manager account. If you don’t have one, you must create it first by visiting business.facebook.com.
  2. Navigate to Ads Manager – Once you're inside Business Manager, find and click on the Ads Manager section from the main menu.
  3. Create a New Account – If you don't have an Ads Manager account, you can create one by selecting the option to create a new ad account.

Important: Make sure your Facebook profile has the correct role and permissions to create an Ads Manager account.

After setting up, you can begin customizing your account by linking it to your business page, setting up payment methods, and defining ad preferences.

Step Action
Step 1 Login to Facebook Business Manager
Step 2 Navigate to Ads Manager
Step 3 Create and configure your new ad account

Step-by-Step Guide to Setting Up a New Facebook Ads Manager Account

Facebook Ads Manager is the main tool for creating, managing, and analyzing your Facebook advertising campaigns. Before you can start running ads, you need to set up a new Ads Manager account. This guide will walk you through the process of creating an account, connecting your business, and configuring essential settings.

Follow these steps carefully to ensure everything is set up correctly and you're ready to launch your campaigns:

1. Creating Your Facebook Ads Manager Account

  1. Log into your Facebook account.
  2. Go to Facebook Business Manager by visiting business.facebook.com.
  3. Click Create Account to begin setting up your Ads Manager profile.
  4. Enter your business name, your name, email address, and other required details.
  5. Verify your email address to complete the registration process.

2. Linking Your Facebook Page and Ad Account

Once your Ads Manager account is created, you'll need to connect it to your business assets.

  1. Navigate to the Business Settings section in your Facebook Business Manager.
  2. Select Ad Accounts from the left-hand menu.
  3. Click on Add New Ad Account and choose whether to create a new account or link an existing one.
  4. Follow the prompts to add your Facebook Page and payment information.

3. Setting Up Your Payment Method

To run ads, you need to add a payment method to your Ads Manager account.

  • In Business Settings, go to Payment Settings.
  • Click Add Payment Method and enter your payment details.
  • Choose your preferred currency and billing details.

Important: Make sure to keep your payment method updated to avoid any interruptions in your ads.

4. Finalizing Your Ads Manager Setup

Once everything is linked, you can start creating your campaigns. However, before you begin, double-check your settings:

Setting Action
Account Settings Verify your time zone, currency, and country.
Ad Preferences Customize your ad preferences to target the right audience.
Notifications Set up your email and push notifications for campaign updates.

Choosing the Right Facebook Profile for Your Ads Manager Account

When setting up your Facebook Ads Manager, it's crucial to choose the right Facebook profile to link it with. This decision affects your ability to manage, track, and analyze your campaigns effectively. The profile you choose must be linked to a Facebook Business Manager account, which will help you organize and control your advertising assets.

Facebook allows you to manage your Ads Manager from a personal profile, but using a business profile provides more flexibility and control. It's important to note that your profile should have the necessary permissions to create and manage ad accounts, access billing, and view reports.

Factors to Consider When Choosing a Profile

  • Access to Business Tools: The profile should have access to Facebook's business tools like the Business Manager and Ad Accounts.
  • Permissions and Roles: Make sure the profile has admin or other relevant permissions for managing the ads effectively.
  • Security Features: Choose a profile with enabled two-factor authentication to increase the security of your account.
  • Consistency: It is recommended to link the same profile to all your business accounts to maintain consistency across campaigns.

Recommended Profile Types

  1. Personal Facebook Profile: While not ideal, it can be used for small businesses or individuals managing a single account.
  2. Business Facebook Profile: Best suited for companies that need access to multiple ad accounts, reporting, and collaboration with other team members.

Important: Always ensure that the profile you choose has the necessary permissions to avoid access issues down the line.

Table of Profile Options

Profile Type Best For Access Level
Personal Profile Solo entrepreneurs or small businesses Limited
Business Profile Medium to large businesses, agencies Full access

How to Configure Payment Methods in Your Ads Manager Account

Setting up a payment method is an essential step to run campaigns on Facebook Ads. Without linking a valid payment option, your ads won’t be able to be processed or delivered. Follow these steps to securely add your payment details to the Ads Manager account.

Facebook Ads Manager supports various payment methods including credit cards, PayPal, and direct bank transfers. Each method has its own requirements and benefits depending on the country you're operating in.

Steps to Add a Payment Method

  1. Log in to your Facebook Ads Manager account.
  2. Navigate to the Billing section under your account settings.
  3. Click on Payment Settings and select Payment Methods.
  4. Click on Add Payment Method and choose the payment type you want to use.
  5. Enter the required details for your selected payment option.
  6. Click Save to confirm your payment method.

Supported Payment Methods

Payment Method Availability Requirements
Credit/Debit Card Worldwide Valid card details, billing address
PayPal Available in certain countries Link your PayPal account
Bank Transfer Limited to specific countries Bank account linked to Facebook

Important: Always ensure that the billing details match the ones provided by your payment provider to avoid any payment issues.

Creating Your First Ad Account in Facebook Ads Manager

Once you've set up your Facebook Ads Manager, creating an ad account is the next step in managing your advertising campaigns. Your ad account is where you will configure payment methods, manage campaigns, and track performance. To begin, follow the steps outlined below to successfully create an ad account within Facebook Ads Manager.

It's important to know that Facebook allows only one ad account per business by default. If you need additional accounts, you can request them from Facebook or create them under different roles. Here's how to get started with your first ad account.

Steps to Create an Ad Account

  1. Navigate to your Facebook Ads Manager dashboard.
  2. Click on the “Ad Account Settings” option in the top-right corner of the screen.
  3. Select “Create a New Ad Account” from the drop-down menu.
  4. Enter the name of your ad account, choose your time zone, currency, and the payment method.
  5. Assign a role to your account, either as an admin or other available roles.
  6. Confirm the details and click on “Create Account” to finalize.

Note: Always ensure that your payment information is correct and up to date to avoid interruptions in your ad campaigns.

Key Information About Ad Accounts

Field Details
Account Name Choose a clear, descriptive name for your ad account for easy identification.
Time Zone Make sure the time zone reflects your business's location to ensure accurate reporting and scheduling.
Currency Set the currency you will use for your transactions.

Assigning Roles in Your Ad Account

When setting up an ad account, you can assign various roles. Here are the common roles available:

  • Admin – Full control over the account, including managing billing and user permissions.
  • Advertiser – Can create and manage ads, but does not have access to billing information.
  • Analyst – Can view reports and campaign performance but cannot make any changes to the account.

How to Add and Assign Roles in Your Ads Manager Account

Managing user access and permissions in Facebook Ads Manager is essential for collaboration and maintaining control over your campaigns. The platform allows you to assign different roles to individuals based on the level of access and responsibility you want them to have. Understanding how to add users and assign specific roles ensures efficient management and security of your account.

In Ads Manager, there are several user roles, each with distinct capabilities. From administrators to analysts, assigning the right role is crucial to avoid unnecessary restrictions or access. Follow the steps below to add and assign roles in your account.

Steps to Add Users and Assign Roles

  • Navigate to your Ads Manager account.
  • Click on the "Business Settings" tab.
  • In the left-hand menu, choose "People" under the "Users" section.
  • Click on "Add" to invite new users to your account.
  • Enter the email address of the person you want to invite.
  • Choose the role you want to assign from the available options.
  • Click "Next" to confirm the invitation.

Available User Roles in Ads Manager

Role Description
Admin Full control over the account, including adding/removing people and managing permissions.
Advertiser Can create, edit, and view campaigns, but cannot manage account settings.
Analyst Can view all performance data, but cannot edit campaigns or manage roles.

Important: Admins have the highest level of access, so assign this role only to trusted individuals.

How to Edit or Remove Roles

  1. Go to the "People" section in Business Settings.
  2. Click on the user's name whose role you want to change.
  3. Select "Edit" to update their role or "Remove" to revoke access.

Note: If a user no longer needs access to the account, be sure to remove their role to ensure the security of your account.

Configuring Business Information and Ad Preferences

When setting up your new Facebook Ads Manager account, one of the first critical steps is configuring your business information. This ensures that all your ads are properly linked to the correct business identity and ensures a smooth advertising experience across Facebook’s platforms. The business details you enter will determine the accuracy of billing, reporting, and account management for your campaigns.

Additionally, setting up your ad preferences is crucial for aligning your advertising efforts with the right audience. Facebook allows you to tailor your ad targeting based on interests, behaviors, and demographics. Proper configuration will enhance the effectiveness of your campaigns and optimize your budget allocation.

Steps to Set Up Business Information

  • Enter your business name and contact details (email, phone number).
  • Set your country and currency to ensure accurate billing and currency conversion.
  • Provide your tax information for billing and compliance purposes.
  • Link your business website for improved credibility and to facilitate seamless integration with Facebook Ads.

Adjusting Ad Preferences

  1. Targeting by Location: Choose specific locations where you want your ads to appear.
  2. Audience Demographics: Select age, gender, language, and other relevant characteristics of your target audience.
  3. Interest Categories: Pick interests that are relevant to your business and product offerings.
  4. Behavioral Data: Use Facebook’s powerful tracking features to target users based on their actions, including previous website visits or interactions with your content.

Remember, accurate business information not only improves your ad targeting but also builds trust with customers by ensuring transparency in your advertising efforts.

Ad Preferences Table

Preference Description
Location Define the regions or countries where your ads will be displayed.
Age & Gender Target users by their age and gender to tailor your message.
Interests Choose interests that match your product or service offerings.
Behaviors Target users based on specific actions they've taken, like purchasing behaviors or device usage.

How to Navigate and Customize Your Ads Manager Dashboard

Once you have successfully created an Ads Manager account, the first step is to familiarize yourself with the layout of the platform. The dashboard is designed to give you quick access to all essential features and analytics, ensuring that you can manage your campaigns effectively. To get started, it's important to understand the different sections of the interface and how to navigate between them.

Within Ads Manager, you'll find key tabs such as Campaigns, Ad Sets, and Ads. These sections allow you to drill down into specific elements of your marketing strategy. The dashboard can also be customized to display the most relevant information for your needs, giving you more control over how you monitor your performance.

Key Areas of the Dashboard

  • Campaign Overview: A summary of your active campaigns, including performance metrics such as reach, impressions, and conversions.
  • Performance Graph: A visual representation of key data points over time, allowing you to track the effectiveness of your ads.
  • Ad Set Performance: Insights into each ad set, helping you determine which target audiences or placements are working best.
  • Budget Overview: A section that provides a clear breakdown of your spend and remaining budget for each campaign.

How to Customize Your Dashboard

Customizing your Ads Manager dashboard is a straightforward process. You can adjust the layout, choose the metrics you want to monitor, and even set up custom views for different types of campaigns. Here’s how to do it:

  1. Click the "Columns" button located at the top of the dashboard.
  2. Select "Customize Columns" from the dropdown menu.
  3. Choose the metrics you want to display, such as clicks, conversions, or cost per result.
  4. Save your custom view for quick access in the future.

Tip: Regularly review your dashboard settings to ensure you're tracking the metrics that are most relevant to your campaign goals.

Additional Features to Explore

Feature Description
Ad Scheduling Set specific times for your ads to run, allowing you to optimize for peak performance periods.
Audience Insights Gain deeper insights into the demographics and behaviors of the people interacting with your ads.
Creative Tools Access tools to create and test different ad creatives, ensuring that you can find the best-performing visuals and messaging.

Solving Common Issues When Creating a Facebook Ads Manager Account

Creating a Facebook Ads Manager account is generally a straightforward process, but sometimes users encounter issues that prevent successful account setup. Understanding and addressing these common problems can help streamline the process and ensure your account is fully functional. Below are some of the most frequent issues and how to resolve them.

From incorrect billing information to permission-related problems, each issue can be resolved with a few simple steps. Here's a guide on how to fix the most common problems users face when setting up a new Ads Manager account.

1. Incorrect Billing Information

One of the most common problems users face is entering incorrect billing details, which can cause issues when attempting to set up or run ads. Ensure your payment methods are accurate and up to date to avoid any interruptions.

  • Double-check your credit card number, expiration date, and billing address.
  • If you’re using PayPal, make sure the linked account is active and has sufficient funds.
  • Verify that the currency and time zone settings are correct for your account.

Note: Always confirm that the billing address matches the address linked to your payment method to prevent errors.

2. Account Permissions Issues

Another common issue arises from incorrect permissions for the user or the page associated with the Ads Manager. Make sure that you have the necessary roles to manage ads for the associated business or page.

  1. Ensure you're listed as an admin for the Facebook page you're linking to Ads Manager.
  2. Check that your Facebook profile has the proper permissions set up for accessing Ads Manager.
  3. If you are part of a business, confirm that the correct people are assigned roles with appropriate access.

Tip: If you don’t have admin access, contact the account owner to get the proper permissions.

3. Setting Up Multiple Ad Accounts

Users sometimes face difficulties when managing multiple ad accounts under one Ads Manager. Each ad account should be properly linked to your Business Manager account for better organization and control.

Issue Solution
Unable to add new ad account Ensure your Business Manager account is fully set up and not exceeding account limits.
Permissions to manage ad accounts Check your role in Business Manager and ensure you have admin rights to manage accounts.

By following these steps and checking your account settings, most common issues related to Facebook Ads Manager can be quickly resolved, allowing you to focus on creating and managing your ads effectively.