Creating a business account on Facebook in 2020 involves several steps to ensure you set up your page correctly and start reaching your target audience. Follow the instructions below to establish a professional presence for your brand on the platform.

Step-by-Step Guide:

  1. Log into Your Personal Facebook Account: You must have a personal Facebook account to create a business page. If you don't have one, sign up at facebook.com.
  2. Create a Business Page: Once logged in, go to the Facebook menu and select the "Create" option. Choose "Page" and then follow the prompts to set up your business account.
  3. Choose Your Business Type: Select whether you're setting up a local business, brand, or public figure page. Facebook will guide you based on your choice.

Important: Make sure to provide accurate business information, such as name, address, and category. This helps Facebook categorize your page properly and increases visibility.

Key Information to Include:

Section Description
Profile Picture Your logo or a high-quality image representing your business.
Cover Photo A larger image showcasing your brand or products/services.
Business Details Include contact information, website, and business hours.

Once your business page is set up, you can start customizing it with posts, services, and promotions to attract your audience.

Setting Up Your Facebook Business Account: Step-by-Step

Creating a Facebook Business Account is the first step to building a professional presence online. This process gives you access to tools that can help manage and grow your business across Facebook and Instagram. Follow the steps below to get started and ensure you’re setting up your account correctly from the beginning.

Before you begin, make sure you have a personal Facebook account. A Business Account must be linked to your personal account, but don't worry–your personal details won’t be shared publicly. Once ready, follow these instructions to create your Facebook Business Account and start building your business presence.

Step-by-Step Instructions

  1. Log in to your personal Facebook account.
  2. Navigate to Facebook Business Suite (or Facebook Business Manager) by visiting business.facebook.com.
  3. Click on Create Account in the upper-right corner.
  4. Fill out the form with your business name, email address, and other required details.
  5. Click Submit to create your business account.

Important: After setting up your Business Account, you will have access to a variety of tools including the ability to manage pages, ad accounts, and more.

Account Setup Overview

Step Action
Step 1 Log in to your personal Facebook account.
Step 2 Navigate to the Business Manager page and create a new account.
Step 3 Fill in your business details and submit the form.

Finalizing Your Setup

  • Connect your Facebook Page to your business account.
  • Set up your payment methods for ads and promotions.
  • Add team members or collaborators to help manage your business account.

Note: You can link your Facebook Business Account to Instagram and other platforms for better cross-channel management.

Choosing the Right Category for Your Business

Selecting the proper category for your Facebook business profile is crucial for effective targeting and visibility. Your category defines how your business is perceived and helps Facebook match your profile to potential customers. Choosing the wrong category can result in poor engagement and reduced reach.

There are several factors to consider when selecting a category. Be clear about your business type, services, and goals. A well-defined category ensures that your page appears in relevant searches and reaches the right audience.

Types of Business Categories

  • Local Businesses – This category is ideal for restaurants, shops, or service providers with a physical location.
  • Online Stores – Use this for businesses operating entirely online or offering e-commerce services.
  • Brands & Products – This category is perfect for companies selling consumer goods or product-based services.
  • Entertainment – Choose this for entertainment-related businesses, including events, music, or media companies.
  • Community Organizations – Best for nonprofits, clubs, or other groups with a mission to support a community.

How to Select the Right Category

  1. Identify your primary business focus. What product or service do you offer? This will help narrow down potential categories.
  2. Check competitors' pages. Look at businesses similar to yours to see which categories they use.
  3. Use specific keywords. The more accurately you describe your business in the category, the better your chances of being discovered by relevant audiences.

Important: You can only change your business category a limited number of times, so choose wisely from the beginning.

Comparison of Business Categories

Category Best For Visibility
Local Business Physical stores or services Good for local search visibility
Online Store E-commerce websites Effective for digital product promotion
Entertainment Media, events, artists Great for niche content engagement

Linking Your Business Account to a Personal Profile

Connecting your business account to a personal profile is a necessary step when setting up your Facebook presence. It helps ensure that you maintain control over your business activities, while also enabling Facebook to verify your identity. This connection is required for administrators to manage pages, ad accounts, and other business-related features.

In this process, it's important to understand that your personal account is not made public or visible to customers through your business account. Instead, it serves as a behind-the-scenes manager for your business activities. Below are the steps for successfully linking your business account to your personal profile.

Steps to Link Your Personal Profile to Your Business Account

  1. Log in to your personal Facebook account.
  2. Go to the Business Settings in the Facebook Business Manager.
  3. Select Business Info from the menu.
  4. Click on Assign a New User, and enter the necessary details.
  5. Choose the role you want to assign (Admin, Editor, etc.) and click Save.

Important: Only a personal Facebook account can be linked to a business account for management purposes. You cannot use a Business Page directly to create or manage a business account.

Permissions and Roles

After linking your profile, you can assign different roles and permissions based on the level of access you want to provide. Here is a summary of common roles and their corresponding permissions:

Role Permissions
Admin Full access to all settings, pages, and ad accounts
Editor Can manage content, posts, and ads, but not settings or billing
Advertiser Can create and manage ads, but not other pages or business settings

Tip: Assign the Admin role only to trusted individuals, as they can make significant changes to your business account.

Verifying Your Business Email and Information

Once you've created a Facebook Business Account, the next essential step is to verify your business email and the details associated with your account. Verifying this information ensures that your business identity is authentic and helps Facebook to maintain security and trust across its platform. The process is fairly straightforward but requires attention to detail to avoid common errors that might delay the verification process.

In this section, we’ll guide you through the steps to verify both your business email and other important business information, ensuring your account is properly set up for future use and advertising campaigns.

Step-by-Step Process for Verifying Your Email

  1. Login to your Facebook Business Account.
  2. Navigate to the "Business Settings" section.
  3. Find the "Email" tab under "Account Settings" and enter the email address you wish to verify.
  4. Click on the "Send Verification" button.
  5. Check your inbox for a verification email from Facebook.
  6. Open the email and click on the verification link inside.
  7. Your email will now be verified, and you’ll receive a confirmation message on your Facebook Business page.

Note: If you don’t see the email in your inbox, be sure to check your spam or junk folder. If you still haven't received it, try resending the verification email.

Important Information to Verify

Aside from verifying your business email, Facebook requires confirmation of other key business details to ensure that your business is registered and legitimate. Below is a list of information you will need to verify:

  • Business Name: Ensure the name of your business matches the one registered on official documents.
  • Business Address: Provide a physical location where your business is registered, including street, city, and postal code.
  • Phone Number: A valid phone number tied to your business should be added.
  • Website: If your business has an official website, provide the link.

Business Verification Timeline

Once you submit your business information for verification, it typically takes 1-3 business days for Facebook to review and approve it. However, depending on your location and the complexity of your business details, this process may take longer.

Step Timeframe
Submit Business Information Immediately
Email Verification 1-2 hours
Final Approval 1-3 business days

Creating and Customizing Your Facebook Business Page

Once you have set up your Facebook business account, the next step is to create and customize your Business Page. This is where you will interact with your audience, share updates, and promote your products or services. It's crucial to make your page visually appealing and aligned with your brand's identity.

To begin, navigate to the 'Create Page' section on Facebook. Here, you'll be asked to choose between different categories for your business, such as a Local Business, Company, Brand, or Artist. Once selected, you'll be prompted to fill out details like your business name, contact information, and a brief description of your services.

Steps to Customize Your Business Page

  • Upload a Profile Picture: Use your company logo or a relevant image that represents your brand. This picture will appear next to your posts and in search results.
  • Add a Cover Photo: Choose an engaging cover photo that visually communicates your business message or seasonal promotions.
  • Fill Out the 'About' Section: Provide key information, including your website URL, business hours, and contact details.
  • Create a Call-to-Action Button: Select a button that aligns with your goals (e.g., 'Shop Now', 'Contact Us', 'Learn More').

Important Considerations

Ensure that the images you use are high quality and optimized for the correct sizes, as they significantly impact the first impression of your page visitors.

Page Customization Options

  1. Set Up Tabs: Customize the sections of your page, such as Posts, Reviews, Events, and more, depending on your business needs.
  2. Configure Your Page Settings: Choose who can view and manage your page, and customize privacy settings to protect your information.
  3. Manage Page Roles: Add other team members to help manage the page by assigning different roles, like Admin or Editor.

Recommended Settings for a Professional Look

Setting Recommendation
Profile Picture Use your logo or a professional image, square format (180x180 px).
Cover Photo Ensure the image is 820x312 px for optimal display across devices.
About Section Keep it brief but informative, with relevant business keywords for SEO.

Adding and Managing Multiple Admins and Roles

Managing multiple admins and assigning specific roles within your business account is crucial for effective collaboration and control. Facebook allows you to add other users to your business profile, providing them with different levels of access to your pages, ads, and settings. This helps distribute responsibilities among team members while keeping your business account secure.

When adding admins or assigning roles, it's essential to understand the different permissions each role grants. You can customize who has access to which features and manage who is in charge of specific tasks, whether it's page moderation, advertising campaigns, or analytics.

Steps to Add and Manage Admins and Roles

  1. Go to your Business Settings page.
  2. Select the "People" option under the "Users" section.
  3. Click on "Add" to invite new admins or users.
  4. Enter the email address of the user you wish to add.
  5. Choose a role for the new user from the available options.
  6. Click "Invite" to send the invitation to the selected user.

Available Roles and Permissions

Role Permissions
Admin Full access to manage pages, ads, settings, and people
Editor Can edit pages and publish posts, but cannot change roles or settings
Advertiser Can create ads and view ads performance, but cannot manage settings or people
Analyst Can view insights and reports but cannot make changes to the account

Important: Always assign roles based on the responsibilities of each team member. Admin access should be granted only to trusted users who need full control over the business account.

Linking Your Facebook Business Account with Instagram

Integrating Instagram with your Facebook business profile offers several benefits, such as the ability to manage both platforms from one place and streamline your advertising efforts. When both accounts are connected, you can share content between the platforms, track performance metrics in one dashboard, and create targeted ads that appear on both Instagram and Facebook.

To successfully link your Facebook business account with Instagram, follow these steps to ensure a seamless connection:

Step-by-Step Process for Integration

  1. Navigate to your Facebook business profile and open the "Settings" menu.
  2. Click on "Instagram" in the left-hand column under "Business Settings".
  3. Click "Connect Account" and enter your Instagram login credentials.
  4. Choose the Instagram account you wish to link and click "Next".
  5. Confirm the connection, and your Instagram account will be integrated with your Facebook business account.

Important: Ensure that you are using a business or creator Instagram account to connect with Facebook, as personal accounts cannot be linked.

Benefits of Integration

  • Manage both platforms from one centralized dashboard.
  • Run cross-platform ad campaigns that appear on both Facebook and Instagram.
  • Track and analyze your performance using the combined insights from both accounts.
  • Enable direct shopping features, allowing customers to purchase products via Instagram and Facebook.

Common Issues and Solutions

Issue Solution
Instagram account not showing in settings Make sure the Instagram account is a business or creator account and that it is properly linked to your Facebook page.
Unable to create ads for Instagram Check if your Instagram account is correctly connected and that your Facebook page has proper admin permissions.

Configuring Facebook Ads Manager for Your Business Profile

Once your Facebook business profile is set up, the next crucial step is to configure Facebook Ads Manager. This tool will help you create, manage, and optimize advertising campaigns effectively. Ensuring proper setup allows you to track campaign performance and adjust strategies based on real-time insights.

In order to access Ads Manager, simply log into your business account and navigate to the 'Ads Manager' tab. From here, you can begin setting up the necessary parameters for your campaigns. Here's a step-by-step guide to configure the Ads Manager.

Steps to Set Up Facebook Ads Manager

  1. Create Your Ad Account: Navigate to 'Business Settings' and click on 'Ad Accounts' to create a new account. You'll need to specify your business name, time zone, and currency preferences.
  2. Set Up Billing Information: Add your payment methods to ensure your ads run smoothly without any interruptions.
  3. Link Your Facebook Page: Ensure your Facebook Page is connected to the Ads Manager for easy ad creation and management.
  4. Assign Roles to Team Members: If you have a team, assign specific roles within Ads Manager to control access and permissions.

Remember, an accurate setup of your ad account ensures smoother campaign execution and better-targeted advertising strategies.

Important Features of Facebook Ads Manager

  • Audience Targeting: This feature allows you to narrow down your target audience based on location, demographics, interests, and behaviors.
  • Campaign Tracking: Ads Manager enables you to track key performance indicators like reach, engagement, and conversions.
  • Optimization Tools: Use built-in tools to adjust your ad budget and schedule based on campaign results.

Setting Up Your First Campaign

After configuring Ads Manager, you can begin creating your first ad campaign. To do this:

  1. Select your campaign objective (e.g., brand awareness, lead generation, etc.).
  2. Define your audience and budget.
  3. Choose your ad format (carousel, video, single image, etc.).
  4. Monitor the performance and make adjustments as necessary.
Step Action
1 Select Campaign Objective
2 Define Audience
3 Set Budget & Schedule
4 Choose Ad Format