To effectively utilize Facebook's advertising features, it is essential to log in to the marketing platform. This guide will walk you through the process of accessing Facebook's ad manager and starting your first campaign. Follow the steps below to begin:

  • Visit the Facebook Ads Manager website.
  • Enter your login credentials linked to your Facebook account.
  • Navigate to the 'Ad Manager' section once logged in.

Note: Ensure that your Facebook account has administrative access to the Business Manager if you plan to run campaigns for a business.

Once inside, you will be able to view key metrics, create new campaigns, and manage your ads efficiently. It is crucial to understand the structure of Facebook's ad tools in order to optimize your campaigns. The following table outlines the core features of the platform:

Feature Description
Ad Manager Platform to create and manage campaigns, ads, and budgets.
Audience Insights Tool to analyze and segment your target audience.
Analytics Provides data on the performance of your ads.