Facebook has long been known for its extensive tracking of user behavior. The company collects vast amounts of data from various interactions across its platform, ranging from simple likes to more complex actions such as scrolling habits and time spent on posts. This data collection has evolved over time, with Facebook refining its tracking methods to offer more targeted advertising and personalized experiences.

Key Aspects of Facebook's Tracking System:

  • User interactions within the platform (likes, shares, comments).
  • Tracking across third-party websites via Facebook Pixel.
  • Data from Facebook's mobile apps and other connected services.

"Facebook’s tracking capabilities have expanded far beyond social media. It now follows users across the web and in various apps, providing advertisers with detailed user profiles."

Examples of Data Collected:

Data Type Description
Location Tracking through GPS or IP address to determine user location.
Device Information Collection of device type, operating system, and mobile carrier.
Browsing History Tracking of websites and online activities across the internet via Facebook Pixel.